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Packaging design melds shapes, graphics, materials and more to create functional packaging that appeals on many sensory levels: visually, tactilely, emotionally. From classic design hierarchies to contemporary styles, packaging concepts elevate a brand or product line above the competition and can help expand its market potential into new outlets or new demographics. Concepts can easily cross over from one market category to another: from foods and lotions to spirits and cleaning products. Packaging Digest presents new commercialized packages and design tactics to help stimulate ideas for marketers and packaging designers working on their own projects. Content Tabs.
This book provides an in-depth study of the creative and manufacturing processes behind 50 contemporary domestic design objects. Chosen from around the world, they span furniture, lighting, tableware, and textiles. The workof both long-established and emerging designers is featured, with each product selected for its significant use of new technology, unorthodox, or complex production process, use of innovative materials and, in some cases, for the creativeconcept behind it. This book is available for.